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Public Relations & Integrated Marketing Concentration
| BA in ORGANIZATIONAL COMMUNICATION 63 credits required for major |
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|---|---|
| Communication Processes | 15 crs. |
| Small Group Communication Intercultural Communication Patterns & Principles of Communication Organizational Communication Conflict Management |
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| Professional Practices | 15 crs. |
| Professional Presentations: Advanced Techniques for Speakers Team Building: Managing Work Groups Organizational Cultures Managing Transitions Choose one from the following: Personal Ethics in Organizations Legal Issues & Ethics for Strategic Communication |
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| Public Relations & Integrated Marketing Concentration | 24 crs. |
| Foundation Courses |
6 crs. |
| To be completed before enrolling in other PR courses. Writing for Media or Journalism & Free-lance Writing Principles of Public Relations: Essentials of Strategic Communications |
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| Techniques Courses | 12 crs. |
| Prerequisite: admission to degree or certificate program. Research & Planning for Strategic Communications Writing & Production for Strategic Communications Graphics & E-Media for Strategic Communications |
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| Professional Electives | 6 crs. |
| May be taken without prerequisite. Legal Issues & Ethics in Strategic Communications Integrated Marketing Communications Advertising & Promotion Professional Development Seminars Topics in Public Relations |
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| Capstone Courses | 6 crs. |
Communication Inquiry & Research |
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| TOTAL | 60 CREDITS |
* Organizational Communication majors in the Public Relations concentration may take Ethics & Law for Communication Professionals to fulfill both the Context Course requirement and 3 credits of the Professional Practices requirements.
Please see current catalog for complete information.