Wendi Butler, sustainable business faculty, will give a breakfast talk about marketing planning at PCC's Newberg Center on September 9, 2015.
The Marylhurst Professional Development Center, in conjunction with Planning Innovations, presents Driving Innovation Success - a two-day immersion in the critical skills needed to execute and lead innovation efforts inside organizations from idea to profit.
Driving Innovation Success - registration closed
Times: 8:30am-4:30pm each day
Instructor: Dorian Simpson
Location: Willow Room, Commons, Marylhurst University
Program Cost: $1,299 noncredit, includes materials and parking
14 contact hours
You're already lean. And you know you have to innovate or die. But what exactly should you do in order to reach the heights of innovation success? The answer lies this class - Driving Innovation Success - from author, innovator and consultant Dorian Simpson, and based on his forthcoming book, The 30-Day Corporate Innovator.
Innovation is about identifying, evaluating, managing and ultimately seeing your ideas come to life. Success requires creativity, an analytical mindset and an ability to navigate the inevitable corporate politics that exist in every company.
Whether you are focused on product enhancements, new products, finding new sources of revenue, or developing advanced technology, Driving Innovation Success gives you a complete framework with next-generation innovation methods and practical tools to transform ideas into measurable success.
Innovation is about identifying, evaluating, managing and ultimately seeing your ideas come to life. Success requires creativity, an analytical mindset and an ability to navigate the inevitable corporate politics that exist in every company. Whether you are focused on product enhancements, new products, finding new sources of revenue or developing advanced technology, the two-day Driving Innovation Success program will give you a complete framework with next-generation innovation methods and practical tools to transform ideas into measurable success.
The following is an overview of this interactive two-day workshop.
Day 1: Develop a Successful Innovation Framework
Get started with a fresh perspective and learn new tools that build on your current skills to create a repeatable and scalable innovation system that transforms your ideas into profitable opportunities.
Day 2: Build and Present a "Can't Say No" Business Case
Learn to craft a relevant, financially sound and compelling business case for new opportunities that creates immediate interest and support.
Each day includes team exercises, examples and current business case studies in a lively and collaborative environment. This interactive program not only helps you create a strong foundation of innovation for yourself or your company, but goes beyond the often dry and academic approach to innovation teaching and helps you address the psychological and practical challenges found within any corporate innovation process. You won't leave with a bag full of theories, but instead you will own innovation tools that can be applied to any situation and put into immediate use.
Who Should Attend?
Driving Innovation Success is ideal for those who aspire to grow their career, learn new skills, become leaders, and be heard. Participants often come from the areas listed below, but can be found anywhere within a company.
- Technical and R&D professionals who are working on new technology and products
- Marketing professionals responsible for new revenue and profit
- Project and program managers who want to grow and lead innovation efforts
- Operations, finance, and other professionals who want to lead or participate in innovation activities
- Closet innovators who want to see their ideas move forward in their company
- Seasoned innovators who want to inject a new perspective and energy into existing innovation programs
Out of Town? It's Worth the Travel.
Experience a bit of your own Portlandia and join fellow innovators on the lush, green and very beautiful Marylhurst campus in fun and funky Portland, Oregon. If it's your first time, you will enjoy visiting the land of the Pacific Northwest, host of three of the world's most successful companies, an intoxicating blend of rain and sunshine, and of course, plenty of microbreweries.
Contact director Rod Johnson at 503.699.6266 to learn more about accommodations or if you need help with other information regarding your stay.
About Dorian Simpson
Driving Innovation Success is led by Dorian Simpson, founder of Planning Innovations and a product development and innovation expert. Dorian is the author of the upcoming book, The 30 Day Corporate Innovator: Key Strategies to Move Big Ideas through the Corporate Chaos, and has helped boost the innovation activities and results of some of the world's most prominent companies such as GE, Freightliner, FEI, AT&T, Qwest, and many other startups and Fortune 500 companies. Before starting his training and consulting practice, Dorian held key positions at Motorola and AT&T in product management, sales, marketing, business development, and engineering. While at Motorola, Dorian was an award-winning innovator that led the effort to launch the world's first 500-channel digital TV system. This range of functional experience gives Dorian a deep understanding of cross-functional challenges and solutions. Dorian holds a BSEE from Northwestern University and an MBA from the University of San Diego.
A Note from Dorian
I love a good innovation story. I still remember starting work at IBM Research Triangle Park while at Northwestern University. Managers always took new employees through the "innovation graveyard." There were literally cobwebs on the mechanical contraptions that once proudly held up to 128 bytes of memory and used the latest in punch card technology. Each product had an innovation story. "This is what lead to the IBM 360," or "we dumped $50M into this one and killed it."
It was a fascinating start to my innovation adventure as I began to put my own ideas forward for new features, software and products at IBM and then later at AT&T as an engineering lead. In my early days, I wasn't very successful when presenting new ideas. Even after getting my MBA, I found that getting support for new ideas was still extremely challenging. It wasn't until I managed other innovators at Motorola and through my consulting firm that I truly understood the secret of selling innovative ideas.
My 20 years of experience taught me many lessons that I love to share with participants in my program. I found that there is a big gap in what people learn in academic programs and the reality of corporate innovation. Until I had to live and die with the success of my products, and look customers in the eyes when asking for money, I never really appreciated the real world skills of innovation.
Corporate environments can truly seem chaotic and the skills required to succeed go far beyond processes and concepts. You must cut through the politics and pre-sell ideas with busy executives, all while still maintaining a focus on customer needs, industry forces, and the right plans that will succeed in the market.
I look forward to seeing you in the program. -- Dorian Simpson