Lisa Davidson, communication studies faculty, presented at the International Christian Community for Teacher Education conference in May 2014.
Building relationships. You're the architect.
As a public relations professional, you are responsible for building mutually beneficial relationships for your organization. You are the storyteller and the connector — you work to connect other individuals and organizations with the people and organizations you represent. From conducting research to developing and implementing strategic communications plans, you work with an ever-changing human dynamic. Communication? Absolutely necessary for any organization. Your role in it? Valuable and always interesting.
In this program, you'll learn to:
- Design and present oral and written communications
- Develop an integrated communications plan across media: digital, print, broadcast, outdoor
- Engage in effective communication processes: interpersonal, intercultural, small group, organizational
- Recognize trends in organizational communications
- Find ethical solutions to specific communication problems
- Relate communication concepts to leadership and management principles
To graduate with a bachelor's degree, you must complete a total of 180 credits:
|Marylhurst Core requirements||48|
*More than 90 percent of Marylhurst students are transfer students.
Learn if you have prior college credit that can transfer into the BA in Public Relations program with a free transfer evaluation.
View the degree requirements for our BA in Public Relations.